Huggies: We got you, baby
The diaper category is full of famous, groundbreaking work. Oh wait - no it isn’t. Which is weird because babyhood is the most incredibly funny, bizarre, heart warming, and crazy-making thing in the universe. But for some reason, the category treats it like a vintage fem care narrative - all soft focus pieta and pristine scenes. Which gave us a golden opportunity to carve out a much more modern and meaningful space for the iconic and long-lived Huggies brand: as baby’s essential co-pilot on this crazy ride called life. We got you, baby.
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Global Brand Film:
Super Bowl Launch:
Rebirth and Redesign:
Skin Is Weird:
Stay Comfy Baby:
Superbowl Social:
Case Study:
Awards
SHOTS Awards
Gold
Clio Awards
1x Silver
2x Finalist
D&AD
1x Graphite
2x Shortlist
AICP
Winner - Editorial Storytelling
Cannes Lions
2x Bronze
1x Shortlist
Webby’s
Winner - People’s Voice
Art Director’s Club
2x Shortlist
One Show
3x Shortlist
The Drum
Shortlist